Study: My Understanding of
March 7, 2021
Online Identity Management
The internet is a very important platform for human beings the world over. Since its discovery, it has become the platform where most of the activities of human beings are undertaken. Its use for advertisement is rampant. Building of brands is also happening online. The brand can be your own name that you want to sell to make money or for other reasons. For you to advertise your own name as a brand, you need to create a profile as an identity.
It is easy to create an online identity. Management of the profile is however not as easy. This is because everything is revealed when a name is searched on search engines. Sometimes you want only some parts of your life revealed on search engines. This is where the problem arises. You want some parts of your identity revealed while others to be hidden. How do you ensure that this happens?
Search engine optimization is important when it comes to online identity management. With search engines, it is possible to customize what appears after searching. When properly utilized, search engine optimization can sort out the problem of specific aspects of your name being revealed when searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This is when it comes to selling products online that are also sold by competitors.
The case of a man called Michael Bullard Jr. brings out a situation arising from online identity management. The man had court cases that affected his name. From the cases, information about his life was revealed. His images were not spared either. The problem arises when it comes to searching the person. When searched, information about his court cases and outcomes is revealed predominantly. This includes the images taken when he was in custody.
There is definitely an identity issue in Michael Bullard situation. Can Michael dictate what appears when his name is searched? Can he filter what appears? Well, there are solutions to people such as Mike Bullard Jr. You can simply optimize what appears under your name on any of the popular search engines. With optimization, you determine what details are viewed first when your name is searched.
The internet has become a very huge platform hence there is need to establish what appears when your name is searched. After that, online identity management will come in handy in ensuring that what you want portrayed about yourself is what people see when they search your name. This way, you can build your brand online using your name that has already gained popularity and use the brand for different ventures.